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CounterpointTechnologyMarketResearchsImpactontheMobileEcosystemMarch20th,2025Shenzhen,ChinaViewmoreReportSeries:MemorySolutionsforGenerativeAIFromTraditionalDRAMtoCuttingEdgeAISolutionsViewmoreCounterpointWeeklyNewsletterWhatWastheWorldsBestSellingSmartphonein2024?ViewmoreGlobalSmartwatchMarketAnalysisandInsights,Q32024GlobalPCMarketForecasts,Q32024GlobalSmartphoneAPSoCRevenueandForecastTrackerbyModel,Q32024TrendingResearchReadmoreInsightSmartphoneMarketRecoversIn2024AfterTwoYearsOfDeclineGlobalsmartphonesellthroughgrew4%YoYin2024,followingtheweakestyearinadecadein2023.Thetoptwobrands,SamsungandApple,werelargelyflatYoYin2024.Xiaomigrewfastestamongthetopfiveandranked#3.OPPOlostvolumebutheldonto#4aheadoffastgrowingvivothatdidwelliInsightChinaSmartphoneSalesFall3.2%YoYinQ4,OnlyQuarterWithYoYDeclinein2024China’ssmartphonesalesdeclined3.2%YoYinQ42024,markingtheonlyquarterin2024toseeaYoYdecline,accordingtoCounterpoint’sMarketPulseService.Duringthequarter,Huaweitookthetopspot,followedbyXiaomiandApple.Commentingonthemarketdynamics,AssociateDirectorEthanQisaid,“Thecountry’ssmartphonemarketsawareboundinthefirstthreequartersoftheyear,withpositiveYoYgrowtheachquarter.However,momentumbegantoslowinQ4asconsumersadoptedcautiousspendingbehavior.”InsightOneinEveryTwoCarsWillbeaBEVin2035,ChinatoLeadPenetrationBEVsalesareexpectedtogrow25%YoYin2025toreacha16%shareinthefaceofaslowdowninthebroaderPVmarket.By2035,BEVsareexpectedtoaccountfornearlyhalfofallsales.Chinawillcontinuetobethebiggestmarket,butEuropeandtheUSwillalsobekeycontributors.ThefastestgrowReportChinaSmartphoneSalesUp1.5%YoYin2024Overview:China’ssmartphonesalesrose1.5%YoYin2024.Themarket’sperformancethroughtheyearwasuneven,withasofterstartandasluggishconclusioncomparedtothepreviousyear.However,duringtheperiodspanningfromWeek5toWeek36,smartphonesalesgenerallyoutperformedthoseoReportCounterpointResearchCES2025RoundUpOverview:Thisyearwehadacontingentof10analystsattendingCEStotrackthelatestacrossPCs,TVs,thebroaderconsumerelectronicssectoraswellasautomotive.Wehavecondensedaweek’sworthofexecutivemeetings,keyannouncementsandthingsthatcaughtoureyefromtheshowfloorintoReportGlobalPassengerVehicleForecastbyPowertrain,2035Overview:Astheglobalautomotivesectortransitionstowardselectricvehicles,itisveryimportanttohaveanideaofhowelectricvehicleswillresharetheautomotivesector.ThisreportgivesanideaofhowalternativefuelpowertrainslikeBatteryEV(BEV),PluginEV(PHEV),HybridEV(HEV),MReportGenAIConsumerAwarenessSurvey:59%OpentoBuyingGenAISmartphonesWithinaYearOverview:Theaimofthesurvey,conductedinSeptember2024,wastoassesspeople’sawarenessofGenAI,theimpactofthetechnology,concerns,valueaddition,andinfluenceonfuturesmartphonepurchasedecisions.Over25,000individualswerecontacted,butadetailedsurveywasconductedwithReceiveourinsightfulweeklynewsletterandstayaheadofthecompetition.SubscribeRecentAnalysisbyCoverageAreaChoosethecoverageSmartphoneWearablesEmergingTecheSIMConsumerResearchSemiconductorsIoTAutomotivePCsansTabletsNetworksandInfrastructureListensAIPCVisionFrom8cxLessonstoSnapdragonXPlatform|#CES2025HowMobileXDifferentiateswithDataForecasting,CustomPlans,sVisionforAIDrivenStorage|#CES2025EventsReadmoreFastFactsaboutCounterpointCountriestracked0Brandstracked0Modelstracked0Clientsserved0ClientTestimonialsCorporateStrategyManagerHERECounterpoint’sstrengthsaretheirclearandfarsightedinsightsintothemarketforconnecteddevicesandecosystems.TheyactivelyensuretheymaintainadetailedunderstandingofHERE’scapabilityandstrategy.Thiscombinationmeanstheirinsightsofferrealvaluetoourbusinessandarewidelyappreciatedacrossourbusiness.StrategicMarketingManagerSamsungElectronicsThedataandanalysisprovidedbyCounterpointisunparalleledintermsofgranularityandpreciseness.WedidnothesitatetochooseCounterpointaftertheinitialbriefings.Theclientsupportisalsoexcellent,veryapproachable.CorporateStrategyManagerSKTelecomWereachouttoCounterpointwheneverwehitablockintheroad.Everytimetheteamdeliversthemostuptodateandaccurateanswerstoourquestions.Wealwaysfeelwehavealongtermadvisorandpartnertotrustin.HideForTodayCloseCoverageAIAutomotiveConsumerElectronicsDisplayeSIMIoT&cIoTLocationPlatformMacroManufacturingNetworks&InfrastructureSemiconductorsSmartphonesWearablesInsightsResearchNotes&BlogsCPConferencesCPConversationsPodcastsEvents&WebinarsWhitePapersReviewsDataInthePressContactusCountryUSAAFGHANISTANALBANIAALGERIAAMERICANSAMOAANDORRAANGOLAANGUILLAANTARCTICAANTIGUAANDBARBUDAARGENTINAARMENIAARUBAAUSTRALIAAUSTRIAAZERBAIJANBAHAMASBAHRAINBANGLADESHBARBADOSBELARUSBELGIUMBELIZEBENINBERMUDABHUTANBOLIVIABOSNIAANDHERZEGOVINABOTSWANABOUVETISLANDBRAZILBRITISHINDIANOCEANTERRITORYBRUNEIBULGARIABURKINAFASOBURUNDICAMBODIACAMEROONCANADACAPEVERDECAYMANISLANDSCENTRALAFRICANREPUBLICCHADCHILECHINACHRISTMASISLANDCOCOS(KEELING)ISLANDSCOLOMBIACOMOROSCONGOCONGO,THEDEMOCRATICREPUBLICOFTHECOOKISLANDSCOSTARICACOTEDIVOIRECROATIACUBACYPRUSCZECHREPUBLICDENMARKDJIBOUTIDOM.REPUBLICDOMINICAEASTTIMORECUADOREGYPTELSALVADOREQUATORIALGUINEAERITREAESTONIAETHIOPIAF.SofMicronasi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